Mari is an accomplished senior marketing and communications executive with post-graduate qualifications in both disciplines and over 25 years of experience in agency partnerships/management. She is currently head of marketing, digital, demand generation and channel for IBM ANZ and an AICD graduate. She has a proven track record in designing as well as executing increased client value and business growth through transformational initiatives and strategies in complex organisational environments. Her expertise lies in aligning planning and strategy to execution and translating business challenges and opportunities into innovative marketing and communications that deliver sustainable business outcomes. She is also an experienced facilitator, mentor and coach, and a keen Agile project management advocate.

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Tim Natividad is the Head of Performance Advertising at Roku. His team is responsible for growing performance advertising solutions across Roku and its owned and operated properties. Partners interested in building their subscribership and viewership work with Roku to reach millions of relevant streamers and understand how streamers discover content on Roku’s platform. Roku enables this through audience targeting and CPA buying opportunities. Similarly, performance brands interested in accessing the streaming audience use Roku’s flexible media buying capabilities to access the living room screen as well as cross-device retargeting capabilities in order to drive conversions across Apparel, CPG, and Beauty categories.

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Dr. Ai Addyson-Zhang is an Adobe Education Leader & the founder of Classroom Without Walls. Ai’s work has been featured in Forbes, Entrepreneur, Inside Higher Education, Pearson Education, HubSpot Academy, & Mark Schafer’s book among others. Ai hosts a weekly live streaming show, in which she interviews leading social media &digital marketers such as Seth Godin. Ai frequently speaks at academic and industry conferences such as VidCon, Social Media Week Lima, & Global Digital Marketing Summit.

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Elizabeth leads the Content & Social team for LinkedIn Sales & Marketing Solutions, EMEA and LATAM. She brings to the table a rich and innovative background in B2B & Tech Marketing and specialises in the creation of strategic content, social & event-based marketing. Having previously held B2B and B2C Marketing roles at Google and Hootsuite, she's highly experienced in identifying marketing opportunities to drive customer & prospect engagement at scale. She has also worked in audience development at WPP start-up agencies, Group SJR & Colloquial, and previously built up her own audience online of nearly 3 million followers through her musical and creative endeavours via YouTube, Google+, Twitter & Facebook.

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Angelica Gustilo Ong works on global digital marketing and social media communications at UNICEF’s Office of Innovation - tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. Prior to joining UNICEF, she has worked with numerous tech start-ups, digital marketing, and educational institutions leading their digital marketing campaigns, optimization strategies, and content generation. Angelica holds a bachelor’s degree in Advertising and an Executive Masters of Arts degree from the University of Melbourne. She is passionate about creating opportunities to connect people and experiences, and in drawing upon multidisciplinary approaches to positively impact to people’s lives. Shaping her professional career - is her interests in connectivity, diversity, ideation, storytelling, innovation, social networks, and digitalization.

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Global Service Manager (SEO/SEM and Social Media), in which I'm coordinating all social and digital channels within GSK. I have been building my career in GSK through all digital areas - from e-mail marketing, through web build and analytics, to social and digital media. I'm finding myself as a people-oriented digital expert, whose priority is to make our users fall in love with GSK values. Fighting for equality of perceiving websites based on the accessibility, optimization and performance standards. My mission is to build awareness of how easily you can bind SEO with social media to deliver amazing brand visibility. Privately - a cat and coffee lover.

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Alex is Finder’s Instagram guru and visual storyteller who lives and breathes all things social. She’s managed branded Instagrams with 1,000 to 1 million followers all while working hard to meet her personal goal of patting as many dogs as humanly possible. From jumping on the latest insta-trend to spotting the up-and-coming influencers, Alex has a knack for keeping her finger on the pulse. Her personal content consumption habits include memes, shopping hauls and anything food related.

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Jonathan Martin is responsible for the global strategy and execution of all aspects of Hitachi Vantara's marketing efforts. Self-described as a career CMO, Jonathan’s passion is to drive a progressive approach to B2B marketing at the intersection of metrics and magic where creativity and data work together. Martin joined Hitachi Vantara after consulting for some of the world’s largest companies to revitalize and activate their brands. He was previously CMO for Pure Storage, Global CMO for EMC, and CMO at HP Software. Prior to HP, he held executive marketing and product roles at Salesforce.com, PortWise, and Veritas Software. Martin holds a Master of Science degree in Computer Science and Bachelor of Science degree in Applied Science from Staffordshire University. He is a frequent lecturer on marketing and entrepreneurship at Cal Poly University and global industry events. Martin is also a member of the CMO Council, a passionate supporter of diversity and inclusion, STEAM education and the Leukemia & Lymphoma Society.

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Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts for the past 5 consecutive years. Christi is a recognized keynote speaker across the globe at events such as AdWeek, Mumbrella, DMEXCO, SMX, and the Digital Summits. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn’t writing or speaking you can find her napping with her daughter Adelinde (born in April), or literally jumping through hoops and chasing her 3 year old, Roy, or brewing beer with her husband Jason.

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Having been in the trenches of SEO for over 10 years I’ve experienced everything from SEO failures to SEO home runs. I had the opportunity to work with very large sites with millions of indexed pages and work with wells established brands such as Scion Motors, ZipRecruiter and Royal Bank of Canada and I am currently I am the Director of SEO at Legalzoom.com

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As the Head of Social Media and Digital Communications Chad provides leadership on digital trends and strategies for the Communications and Corporate Affairs team at Pfizer, as well as social media guidance to the company’s top senior executives. Prior to his current role, he served as Director, Convergent Media at Scripps Networks Interactive where he focused on the intersection of television and social media working with the digital, ad sales, marketing and on-air teams. Utilizing innovations Chad has made throughout my career in information technology and online analytics, he trained Scripps employees on disruptive innovation principles, and researched new interactive opportunities for the company in both the Food and Lifestyle categories. He began at Scripps in 2005 as Director of Online Analytics after leaving Healthology, Inc. as the IT Director.

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Brandon Hatcher is a Lead Creative Specialist at VaynerMedia in New York City. He specializes in start-to-finish content creation and brand strategy for emerging and established talent across multiple industries, including entrepreneurs, athletes, musicians, and esports players. Brandon is a practitioner that builds brands and businesses on social media, and his content has garnered well over 100 million views online. He has a passion for helping others, and believes that no matter what one's personal or professional goals may be, one can leverage social media to achieve them. Outside of Vaynermedia, Brandon's number one passion is teaching martial arts, and he enjoys playing guitar and piano, dancing, and video games.

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