Global Marketing Day 2019
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Around the marketing world in 24 hours

One of a kind  online conference  streamed live

on air
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About
the event

Fancy traveling around the marketing world in 24 hours? We’ve made it real!

24 hours dedicated to you – innovative in-house marketers, sharp-witted CMOs and bright marketing minds. We’ve built a space that’s all about marketing trends. Dive into real cases brought to you by the industry’s leading in-house marketers. Pick the topic of your choice from ‘Content that drives revenue’ in Sydney to ‘Creating a rockstar marketing team’ in London! Maximise the return on digital marketing investments with the latest trends, tools, insights and skills.

  • 40 000+
    attendees expected
  • 24
    hours
  • 50+
    speakers
  • 4
    cities

Join 
any time 
from any place

Join 
any time 
from any place
San Francisco New York London Sydney
24 hours online 24 hours online 24 hours online 24 hours online 24 hours online 24 hours online 24 hours online 24 hours online

Live stream from studios in

  • Sydney
  • London
  • San Francisco
  • New York

Speakers

  • Chad West

    Chad West

    Director, Marketing & Communications

    Over the last three years, Chad has built and scaled Revolut's marketing and communications function globally, increasing customer acquisition from 200,000 to over 7 million in that time. Prior to Revolut, Chad worked in marketing and communications at tech giant Rocket Internet.

    • 2019-10-30 12:00:00
       
      From 0 to 7 Million Customers with 0 Paid Advertising
    Live From London
  • Amisha Gandhi

    Amisha Gandhi

    VP, Influencer Marketing & Communications

    Amisha Gandhi is currently Vice President, Influencer Marketing & Communications for SAP Ariba and SAP Fieldglass. She leads the PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full scale global function across SAP - with the purpose of driving influencer marketing across the entire customer journey from awareness to demand-gen to advocacy. Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years with startups and notable brands such as Citysearch.com (USA Networks), HP, Google, Accenture, Merrill Lynch, VISA and Time-Warner

    • 2019-10-31 01:30:00
       
      The Power of Influence: Beyond the Social Media Hype and Driving Business
    Live From San Francisco
  • Angelica Ong

    Angelica Ong

    Global Digital Marketing and Communications Strategist & Social Media Manager

    Angelica Gustilo Ong works on global digital marketing and social media communications at UNICEF’s Office of Innovation - tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. Prior to joining UNICEF, she has worked with numerous tech start-ups, digital marketing, and educational institutions leading their digital marketing campaigns, optimization strategies, and content generation. Angelica holds a bachelor’s degree in Advertising and an Executive Masters of Arts degree from the University of Melbourne. She is passionate about creating opportunities to connect people and experiences, and in drawing upon multidisciplinary approaches to positively impact to people’s lives. Shaping her professional career - is her interests in connectivity, diversity, ideation, storytelling, innovation, social networks, and digitalization.

    • 2019-10-30 17:00:00
       
      Social Media for Social Good
    Live From New York
  • Winnie Sun

    Winnie Sun

    CNBC Digital Financial Advisor Council

    Winnie is one of the most followed financial advisors on social media today. With over 18 years of experience in the industry, Winnie serves on the CNBC Financial Advisor Council, is the regular money contributor on Good Day LA, is a Forbes contributor, selected Investment News' Twenty Women to Watch, Investopedia’s Top 100 Financial Advisors, speaker at Barron’s, Forbes, and other national conferences, appears on CNBC’s Closing Bell, Fox Business News, and Cheddar TV as a market commentator, Forbes, NerdWallet, Influencive, MoneyTips, ModernMom, Galtime, Bloomberg’s AssetTV, is the host of the trending #WinnieSun tweetchat on Twitter, host of both the podcast Renegade Millionaire and The Winnie Sun Podcast, host of the popular digital video series #AskWinnie, appears on CBS, and is quoted in publica-tions including The Wall Street Journal, CNBC, ABC, The New York Times, Yahoo! Finance, AOL Finance, HuffPost LIVE, theStreet TV, USA Today, TheStreet show, Rep Magazine, OnWallstreet, Financial Planning Magazine, FA Magazine, AdvisorOne, GreersOC, LA Times, OC Business Journal, OC Register, OC Metro, OC Family, and many others. Winnie was previously First Vice President of Wealth Management, Senior Investment Management Specialist, and Lead Financial Advisor for the Sun Group at Morgan Stanley Smith Barney. Her exemplary young team was a premier leader in managing client portfolios and providing professional customized service. Winnie has been honored with invitations to attend the conference for Barron’s Winner’s Circle for Top Women Financial Advisors beginning in 2006 to present, named Investment News’ 20 Women To Watch, and coined "The Wealth Whisperer" in OC Metro's “40 under 40” recognition, and awarded first place in Rise Ranking’s 2017 Women in Finance Power 100 list.

    • 2019-10-30 21:30:00
       
      Tweetchat: Building the Ultimate, Organic Social Media Community On Twitter
    Live From San Francisco
  • Jonathan Pelosi

    Jonathan Pelosi

    Head of Industry, Mobile Apps, Americas

    Jonathan has spent the past 10 years at Google (Mountain View, San Francisco, London and New York) focusing on mobile marketing performance and brand strategies. Today, Jonathan leads Google’s mobile app marketing sales and strategy efforts for the Americas. Jonathan and his team work across all verticals and sectors to help Google’s largest partners gain a better understanding of the role their mobile app can play in enhancing their customers experience with their brand, and in the process, improve their bottom line. His teams focus is on helping these partners drive awareness, acquisition and engagement with their mobile apps. Jonathan has delivered keynote talks at various mobile and marketing conferences across the Americas, Europe, and Asia.

    • 2019-10-30 14:00:00
       
      How Machine Learning enables Marketing Magic
    Live From New York
  • Dennis Yuscavitch

    Dennis Yuscavitch

    VP, Product Marketing

    Dennis Yuscavitch is a product and marketing executive with 15+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held operational roles at Google (DoubleClick) and product, marketing and strategy roles with Experian Marketing Services (Hitwise), Resonate and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer and basketball and writes regularly for Digital Content Next, covering all-things native advertising

    • 2019-10-30 15:00:00
       
      How Blockchain Technology Will Impact the Media and Advertising Business in the Coming Years
    Live From New York
  • Tim Salau

    Tim Salau

    Global evangelist

    "Tim Salau, Mr. Future of Work, is The We Company's Global Evangelist leading and amplifying their vision for the Future of Work, he's the Founder & CEO of Guide, a social learning app for high school students to learn life skills from their favorite creators, and an accomplished international keynote speaker leading the discussion on the Future of Work and Education. He's a community-obsessed and purpose-driven marketer with deep expertise leading global brand strategy and championing innovation through community building, thought leadership, and product innovation. He's been recognized by the Wall Street Journal, Forbes, the Young Presidents Organization, Voyage Atlanta, SXSW, Opportunity Hub, LinkedIn, Google, The Millennial Mogul and other major media platforms for his work as a global community leader, tech influencer, and one of the few leading experts championing the discussion on the Future of Work and Education. Driven by his obsession for community, innovation, and experience working with the Big 4: WeWork, Google, Facebook, and Microsoft, all before the age of 23, he's devoted to making the tech industry a more inclusive space for people of color, women, and those pursuing tech with unconventional backgrounds"

    • 2019-10-30 23:30:00
       
      How Marketers Can Create Brand Communities
    Live From San Francisco
  • Prelini Udayan-Chiechi

    Prelini Udayan-Chiechi

    VP Marketing EMEA

    Prelini Udayan-Chiechi joined Zendesk in 2017 as Vice President, Marketing EMEA. As the head of marketing for the region, she leads Zendesk’s efforts in field and performance marketing, events, web, operations, channel/partner engagement, and building Zendesk’s position as a leading customer experience and engagement platform, with over 145,000 customers globally. With over two decades of marketing experience from both software and SaaS, Prelini has led marketing initiatives and practices for blue chip companies including Lotus Software, IBM, Adobe, Lithium Technologies, Bazaarvoice and now Zendesk. An accomplished public speaker and thought leader on customer experience, social and marketing, Prelini breaks the mould of a traditional marketing leader, constantly looking at new approaches, ideas and leading change within the industry. Prelini obtained a Master’s of Science in Marketing in 2010, with a focus on customer experience management.

    • 2019-10-30 09:30:00
       
      The Best Customer Experiences Starts With the Customer
    Live From London
  • John Shehata

    John Shehata

    Vice President - Audience Growth

    John Shehata is Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Operations & Strategy and Organic Partnerships for 20 premium brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, The New Yorker, GQ, etc.). John has 17+ years of experience in the digital marketing space working with top national brands and fortune 500 companies. Previously, John was the Executive Director of Search, Social Media at Disney ABC TV Group. Shehata lead SEO and social strategies for (ABC News, ABC TV, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.). Shehata is recognized particularly for his SEO strategies for News and Technical SEO. He built multiple SEO products and has written several articles and continues to speak at conferences which focus on SEO and Social Media.

    • 2019-10-30 18:00:00
       
      21 Skills to Supercharge Your In-House SEO Especially for Small Teams in Big Companies
    Live From New York
  • Ai Addyson-Zhang

    Ai Addyson-Zhang

    Adobe Education Leader

    Dr. Ai Addyson-Zhang is an Adobe Education Leader & the founder of Classroom Without Walls. Ai’s work has been featured in Forbes, Entrepreneur, Inside Higher Education, Pearson Education, HubSpot Academy, & Mark Schafer’s book among others. Ai hosts a weekly live streaming show, in which she interviews leading social media &digital marketers such as Seth Godin. Ai frequently speaks at academic and industry conferences such as VidCon, Social Media Week Lima, & Global Digital Marketing Summit.

    • 2019-10-30 20:00:00
       
      How Brands Can Leverage Live Streaming to Build Authority, Influence, and Community
    Live From New York
  • Cristy Garratt

    Cristy Garratt

    Head of Digital Video and Social Media

    Cristy Garratt is the Head of Digital Video and Social Media at CNBC International, based in the leading business and financial news network's London headquarters. Cristy is responsible for the network's original digital video content and social media channels, managing an international team based in London, Singapore and Hong Kong. She has been with CNBC since 2015, and has since launched new digital video series such as CNBC Explains, CNBC Reports and Journey Through. Under her direction, CNBC International's social media audience has also grown by more than a million followers. Prior to CNBC, Cristy worked at ITN Productions as Digital Editor and Communities and Engagement Manager and before that, as a multimedia journalist and fill-in anchor at WTOL 11 in Toledo, Ohio. Cristy holds a Bachelor of Science in Journalism from the Medill School at Northwestern University, where she served as president of the university's chapter of the National Association of Hispanic Journalists.

    • 2019-10-30 10:00:00
       
      Maximizing for Social Media: How to Repurpose Your Content for Multiple Platforms
    Live From London
  • Dave Gerhardt

    Dave Gerhardt

    VP of Marketing

    Dave Gerhardt is VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift, and Drift has been profiled in more than 100 publications, including The New York Times, Forbes, Fortune, TechCrunch and the Harvard Business Review; and won recognition in the Forbes Cloud 100, LinkedIn’s Top 50 Startups, Entrepreneur’s Top Company Cultures, the NVCA’s SaaS Company of the Year and the Boston Business Journal’s Best Places to Work. Dave spearheaded the creation of Drift’s annual HYPERGROWTH conference, which has grown to over 12,000 marketing and sales professionals to date. Dave is also the co-host of Seeking Wisdom, Drift’s popular podcast that explores personal and professional growth. Before joining Drift, Dave worked at some of the fastest-growing SaaS and B2B marketing companies in the Greater Boston Area, including HubSpot and Constant Contact.

    • 2019-10-30 19:00:00
       
      Conversational Marketing Examples That Will Give Your Business An Unfair Advantage
    Live From New York
  • Alexandra Hourigan

    Alexandra Hourigan

    Content Producer

    Alex is Finder’s Instagram guru and visual storyteller who lives and breathes all things social. She’s managed branded Instagrams with 1,000 to 1 million followers all while working hard to meet her personal goal of patting as many dogs as humanly possible. From jumping on the latest insta-trend to spotting the up-and-coming influencers, Alex has a knack for keeping her finger on the pulse. Her personal content consumption habits include memes, shopping hauls and anything food related.

    • 2019-10-30 04:30:00
       
      How to Grow Your Instagram Audience For 2020
    Live From Sydney
  • Shanee Ben-Zur

    Shanee Ben-Zur

    Head of Marketing & Growth

    Shanee Ben-Zur is the Head of Marketing & Growth at Crunchbase, where she leads the teams that shape the Crunchbase brand, acquire new customers, and retain users. With 14 years of B2C and B2B experience at startups and public companies, she understands how to bring the best elements of consumer marketing to the enterprise. She's one part storyteller, one part data analyst, and one part armchair psychologist -- always looking for new ways to connect with customers. Prior to joining Crunchbase, Shanee honed her full-stack marketing and communications skills at Dropbox (pre and post-IPO), salesforce.com, NVIDIA, and at agencies supporting clients like PlayStation and Intel.

    • 2019-10-30 20:30:00
       
      How to Go From Campaigns to Experiments: Building a More Metrics-Driven Marketing Department
    Live From San Francisco
  • Tania Mushtaq

    Tania Mushtaq

    Head of Marketing, Asia Pacific and Japan

    Tania joined Dell Technologies in 2015 to as a Marketing Business Strategy Manager. She was responsible for BPR and change management to improve reporting and communications processes for marketing teams across Asia Pacific and Japan. In 2016, Tania got involved in setting up and launching the regional marketing organisation for Dell Boomi, a Dell Technologies cloud integration start-up, from ground up. Her key focus at Dell Boomi has been to build awareness of the platform, drive demand and create customer advocacy. For the past three years, Tania has been instrumental in creating localised content and communications, driving demand via digital and field marketing, social media marketing, and setting up the strongest customer advocacy program in the organization helping Boomi secure #1 Share of Voice in the region. Tania has an MBA from Macquarie University. She has over 20 years’ experience in marketing, public relations, change management communications, social media and customer advocacy. She is also a business mentor, coach and speaker who has been involved in setting up several technology start-ups during her career. Tania has also written extensively in the space of digital transformation, cloud adoption, cyber security, gen-Z marketing, customer experience and effective content building strategies.

    • 2019-10-30 03:30:00
       
      Cutting Through Content Cacophony – The Seven Cs of Smart Content You Can't Ignore
    Live From Sydney
  • Joe Federer

    Joe Federer

    ex-Head of Strategy for Reddit, Author and Social Marketing Strategist

    From building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top performing brands in Pinterest Ads’ alpha and beta programs to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies, Joe’s expertise in digital runs deep. Having led social creative and strategy teams at major ad and PR agencies, his approach to social marketing starts with understanding user mindsets in various social networks, borrowing models from the worlds of evolutionary biology and psychology. His first book, The Hidden Psychology of Social Networks, will be published by McGraw-Hill in 2020.

    • 2019-10-30 22:00:00
       
      The Hidden Psychology of Social Networks
    Live From San Francisco
  • Melanie Linehan

    Melanie Linehan

    Product Marketing Manager

    Melanie is a leader in growth-stage product marketing with over 10 years of marketing experience in San Francisco, Los Angeles, and now Amsterdam. Her expertise includes go-to-marketing strategy and campaign execution, with prior experience being an early employee at Twitter, among other growth-stage start-ups, including two successful acquisitions. Having moved to Amsterdam last year, Melanie started a female founder's series to meet more like-minded women living here. To learn more and/or follow along visit her Medium page, or follow her on Twitter at @MLinsight.

    • 2019-10-30 11:00:00
       
      Product Marketing and Respecting the Customer Experience
    Live From London
  • Lyndon Barnett

    Lyndon Barnett

    Senior Digital Content and SEO Manager

    Lyndon currently manages digital content and search engine optimisation for Vodafone Australia. He devises content and search strategies that drive online, in-store and over the phone conversions. He has previously worked for Flight Centre, Groupon and the ABC. So far he’s explored 77 countries around the world and he’s currently deciding which country will be his 78th.

    • 2019-10-30 06:30:00
       
      How to Optimise Each Content Element for SEO?
    Live From Sydney
  • Christi Olson

    Christi Olson

    Head of Evangelism

    Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts for the past 5 consecutive years. Christi is a recognized keynote speaker across the globe at events such as AdWeek, Mumbrella, DMEXCO, SMX, and the Digital Summits. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn’t writing or speaking you can find her napping with her daughter Adelinde (born in April), or literally jumping through hoops and chasing her 3 year old, Roy, or brewing beer with her husband Jason.

    • 2019-10-30 17:30:00
       
      Voice search - Let's Chat: Conversational AI’s impact to search and the SERPs
    Live From New York
  • Daniel Morehead

    Daniel Morehead

    Senior SEO Analyst

    Dan is a Senior SEO Analyst for the BBC. As the BBC is one of the world’s largest content producers, search engine optimisation is a unique challenge. Dan’s role covers various products, such as the educational platforms Bitesize, Teach and Food, as well as the entertainment-focused BBC Three and Programmes, working with the Design & Engineering, Editorial, and Marketing teams

    • 2019-10-30 13:00:00
       
      Identifying Search Intent For Varied Audiences
    Live From London
  • Ljubica Radoicic

    Ljubica Radoicic

    Marketing Director APAC

    Ljubica is Hexagon PPM’s APAC Marketing Director. Since joining the organisation, she has revolutionised the way the company approaches marketing, establishing a revenue marketing engine that has already delivered significant growth. Prior to joining Hexagon, Ljubica led marketing teams at Aconex (Oracle Construction & Engineering) and LexisNexis Pacific, where her achievements included launching new products and services, expanding into new markets, transforming marketing teams and delivering customer innovation. Her 18 years’ experience in brand building, CX, growth and retention, have seen businesses achieve remarkable growth.

    • 2019-10-30 05:00:00
       
      How to Turn Small or Regional Marketing Teams into Revenue Machines
    Live From Sydney
  • Bob Monek

    Bob Monek

    Executive Producer

    Organized, detail-oriented strategic thinker with a strong understanding and proven track record around video and live video production for all platforms. Bob's passion is creating quality content driven by data analysis and customer insights. He loves to innovate and experiment with new technologies. His passions including business development, team leadership, building relationships and partnerships.

    • 2019-10-30 13:30:00
       
      Standing Out When the Odds Are Against You
    Live From New York
  • JD Prater

    JD Prater

    Quora Evangelist

    JD Prater is the Quora Evangelist and a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. JD is also the podcast host of Grow with Quora and The PPC Show. He's an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud new father, and weekend traveler.

    • 2019-10-30 21:00:00
       
      How Marketers Boost Traffic With Quora as an Additional Marketing Channel
    Live From San Francisco
  • Luis Navarrete Gómez

    Luis Navarrete Gómez

    Head of Global Search Marketing

    Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.

    Live From London
  • Gus Martin Dupre

    Gus Martin Dupre

    Consumer Engagement Manager(Search, Social & Email), Australia

    Gustavo is a passionate digital marketing professional with strong experience in the travel and consumer electronics space. He is currently working at Canon Australia where he oversees the Search, Social and Email channels. Gus is also quite interested in Digital Analytics and its usage for the development of successful strategies. Before joining Canon, Gus was SEO Manager at HotelClub (an Orbitz Worldwide brand). When he's not working, Gus likes spending time with family and friends, playing and watching basketball (Go Spurs!), taking photos (with a Canon of course) and learning about Data Science and its application in Digital Marketing.

    • 2019-10-30 07:00:00
       
      Content Marketing at Canon: Behind the Scenes
    Live From Sydney
  • Morgan Molnar

    Morgan Molnar

    Senior Manager, Product Marketing

    Morgan is a Product Marketing Manager (PMM) at SurveyMonkey with a background in market research. Before SurveyMonkey she worked at Nielsen for four years and has a masters in sociology from Lehigh University. She's enthusiastic about survey science, market research, and marketing with an eye to growth and innovation. She's also (unrelatedly) an avid foodie.

    • 2019-10-31 00:30:00
       
      Asking the right questions: How to say something completely original and uniquely valuable with original research
    Live From San Francisco
  • Terry Rice

    Terry Rice

    Marketing Expert-in-Residence & Contributor

    Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their company through digital channels. His professional experience includes client-facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience. As the Digital Marketing Expert in Residence at Entrepreneur magazine, he provides need to know information as both a VIP contributor and online workshops. As a consultant, he helps companies grow their bottom line by making a genuine connection with their audience, and amplifying that story on various digital platforms.

    • 2019-10-30 16:00:00
       
      How Storytelling Drives the Purchase Process
    Live From New York
  • Alex Rynne

    Alex Rynne

    Award-Winning Global Content Creator

    Alex is an award-winning content creator who builds global content campaigns designed to inspire and enable marketers and sales professionals to find success on the LinkedIn platform. Her work has been featured in Inc., Forbes, American Business Journals, Social Media Examiner, AdWeek, and more.

    • 2019-10-30 22:30:00
       
      Behind the Scenes: How LinkedIn Masters Content Marketing on LinkedIn
    Live From San Francisco
  • Mike Grehan

    Mike Grehan

    CMO & Managing Director

    SEO pioneer, author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com and ClickZ.com, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to be Chairman of SEMPO the largest global trade Association for search marketers. And equally proud to be CMO & Managing Director of the darned finest search marketing agency in the known universe. Fun fact: Used to be a popular radio DJ in the UK… Before finding a proper job.

    • 2019-10-30 19:30:00
       
      It’s All About the Data, Baby!
    Live From New York
  • Mohammad Danish

    Mohammad Danish

    Product Marketing leader

    Mohammad is a product marketing leader at SAP. His current role spans across brand and demand management for customers across Australia and New Zealand. Before SAP, he’s served in senior marketing roles for organisations such as Microsoft and IBM. He also spent 3 years in the advertising industry working for leading agencies. He’s worked in areas such enterprise marketing, brand management, customer segmentation and demand management for the last 15 years. He is an avid content consumer. Topics he’s passionate about are, technology and leadership and sports. He currently lives in Sydney and the best way to reach him is LinkedIn or Twitter!

    • 2019-10-30 07:30:00
       
      Let's Chat: Role of Marketing in Delivering an Exceptional Customer Experience
    Live From Sydney
  • James Murray

    James Murray

    Product Marketing Manager

    James Murray is the EMEA Product Marketing Lead for Microsoft Advertising. In his role he is responsible for refining brand positioning across Europe and orchestrating engineering engagements in the region to inform product development. James connects sales, marketing and engineering to develop and execute local product marketing plans across 14 regions. He is a passionate storyteller and product evangelist, being a regular contributor at industry events across the globe.

    • 2019-10-30 11:30:00
       
      Reframing the Future: The Harmony of Humans and Machines
    Live From London
  • Thom Craver

    Thom Craver

    Lead SEO Analyst

    Thom Craver is the Senior SEO Analyst for CBS Interactive. From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing, focusing on focuses on data-driven decision making for marketing and analysis. An accomplished industry blogger, Thom is a veteran of numerous digital marketing conferences and TEDx. A self-proclaimed "marketing guy in a geek's body," he a 360-degree view of online marketing from the Systems/IT side through user experience and calls to action and a knack for explaining the technical in non-technical terms to all audiences. He’s taught at several accredited universities and colleges and at LearnWithThom.com.

    • 2019-10-30 16:30:00
       
      The Top-3 Things Analytics Can Tell You about Website Performance
    Live From New York

New speakers every week

Hosts

  • Olga Andrienko

    Olga Andrienko

    Head Of Global Marketing at SEMrush

    Olga is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY growth from top 10 new markets. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have access to the best software to run effective online marketing campaigns. In 2018 Olga was mentioned among the 25 most influential women in digital marketing by TopRank. She speaks at major marketing conferences and her quotes on online user behavior appear in media such as Business Insider and Washington Post.

    Live From Sydney
  • Ross Tavendale

    Ross Tavendale

    Managing Director at Type A Media

    Ross originally cut his teeth at a big box agency, working with some of the biggest sites in the world from the Royal Bank of Scotland to Tripadvisor. Now the managing director at Type A Media, Ross spends his time researching new SEO practices and business processes to help drive operational efficiency and gain results faster for his clients. He is a regular on the SEO circuit having spoke at Brighton SEO and Ungagged as well as countless meetups and business events. He is also a keen content creator, hosting SEMrush webinars, providing expert comment on industry blogs as well as hosting a weekly SEO show called the Canonical Chronicle.

    Live From London
  • Casie Gillette

    Casie Gillette

    Sr. Director, Digital Marketing at KoMarketing

    Casie Gillette is the Senior Director of Digital Marketing at KoMarketing, a B2B agency in Boston, MA. The company’s mission is to create and deliver custom digital marketing programs tailored to maximize results. Casie is an integral part of the leadership team, helping to guide company initiatives, service offerings, and the organization’s online presence. Beginning her career in 2005, Casie has worked on both the agency side and in-house, developing and implementing SEO, social media, and content marketing strategies for SMBs and Fortune 500 companies. Casie is a regular contributor to marketing publications and has spent the last few years traveling the globe, talking all things search and content. Find her at events including SMX, SearchLove, Pubcon, MozCon, Digital Summit, and more.

    Live From New York
  • Clayton Wood

    Clayton Wood

    Digital Marketing Consultant

    Clayton is an author, speaker and marketer for over 1,500 brands. He has founded 2 multi-million dollar SEO companies and has been featured in Huffington Post, Inc. Magazine and a ton more. He organizes some of the most popular digital events in Silicon Valley and regularly teaches strategy around the world.

    Live From San Francisco
  • Harry Sanders

    Harry Sanders

    Director & Head of Search at StudioHawk

    Harry Sanders, Director & Head of Search at StudioHawk, an award-winning agency, has grown StudioHawk to a team of 14 in 3 years, winning at SEMrush’s 2018 search awards, the B2B rising star awards in 2019, being featured in Forbes, and most recently winning the Australian Business Award for Marketing Innovation - all at just 21 years old. Harry lives and breathes SEO.

    Live From Sydney
  • Fernando Angulo

    Fernando Angulo

    Head of Communications Team at SEMrush

    Fernando is Head of Communications Team at SEMrush. He has been with SEMrush since the beginning of company’s marketing efforts and has built its all-star marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.

    Live From London
  • Lee Odden

    Lee Odden

    CEO at TopRank Marketing

    Lee Odden is a B2B marketing strategist, author, international speaker and CEO of TopRank Marketing. His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. By combining a "best answer marketing strategy" together with "do well by doing good" values, he's attracted top industry talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.

    Live From New York
  • Brian Fanzo

    Brian Fanzo

    Founder and CEO at iSocialFanz

    Brian Fanzo is a millennial keynote speaker who inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing – to stand out from the noise and engage with customers of all ages. He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup. He is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebees, and SAP.

    Live From San Francisco

Guest experts

  • Barry Schwartz

    Barry Schwartz

    CEO at RustyBrick

    Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more. Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 15 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups.

  • Jason Mun

    Jason Mun

    Director of Search & Insights at Overdose Digital

    Jason is the Director of Search & Insights of Overdose Digital, a digital commerce agency focussing on helping e-commerce businesses thrive. Jason has spent over 10 years helping businesses understand how to get the most from their SEO and online marketing. He most often found deep in data unearthing the SEO gems that make eCommerce businesses hum. He thrives on the technical aspects of SEO and is a long-standing proponent of sustainable optimisation techniques that integrates across a business’ whole marketing function.

  • Jeff Bullas

    Jeff Bullas

    CEO at Jeffbullas.com Pty Ltd

    Jeff Bullas is a digital entrepreneur (JeffBullas.com), author, marketer and international keynote speaker and works with brands to optimize their global digital brand with emerging technologies, content, social media and digital marketing. His mission: “Inspire and educate people to win at business and life in a digital world”. He has spent most of his career involved with information technologies, telecommunications and the web. Since starting his blog he has educated and inspired over 30 million people to transform their lives and businesses.

  • Brian Wallace

    Brian Wallace

    Founder and President at NowSourcing

    Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, and hosts the Next Action Podcast. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019.

  • Jonathan Orchard

    Jonathan Orchard

    National Head of SEM & Ecommerce at Wavemaker

    Jonathan has been immersed in digital media from his childhood and had a passion for it from the very beginning. In the past 14 years he has worked with some of the world’s leading brands, managed his own consultancy business and operated within performance teams in-house. He is a multi-role, technically minded, digital marketer with a focus on acquisition, translating concepts across marketing and web development, fulfilling the requirements end to end on direct acquisition performance campaigns.

  • Nik Ranger

    Nik Ranger

    SEO Specialist at StudioHawk

    Nik is an SEO specialist overseeing digital strategy, data analysis, content and site architecture for large enterprise and local businesses. Focused on data-driven results, she has a penchant for technical SEO audits, researching user intent and finding opportunities in competitive industries.

  • Bob Ruffolo

    Bob Ruffolo

    CEO of IMPACT

    Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year. Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth. In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan.

  • Luke Sherran

    Luke Sherran

    Director at Falkon Digital

    Luke is a YouTube marketing specialist, originally coming from a digital agency background in web design and SEO, he is used to working with big brands and global names. In 2009 he started his own business, applying big brand strategies to SME budgets. As the digital marketing landscape expanded he returned to his first love of video. The company now specialises in YouTube video marketing, and they have worked with clients from a consultancy and strategy basis, through to hands on content creation. He has witnessed firsthand the profound impact that video can have on businesses large and small, and now travels around the world attending specialist video marketing conferences and spreading the word on the power of video. Luke has been a speaker at conferences such as BrightonSEO, where he has also run the YouTube SEO workshop for the last two years. He also runs his own personal YouTube channel which has gained millions of organic views using the principals and strategies he recommends.

  • Stephanie Liu

    Stephanie Liu

    Stephanie Liu Marketing

    Stephanie Liu is an ad agency veteran that spent the last decade helping Fortune 500 brands and small businesses leverage social media to build their brand and bottom line. She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency and has created powerful campaigns for small businesses to giant, multi-million dollar corporations. Her work has been recognized and awarded by Online Marketing Media And Advertising (OMMA) and PR Daily. Today, Stephanie is the founder of Captivate on Command™, a world class training organization specializing in neuro-linguistic programming. She also owns a boutique social media agency in San Diego, and produces four Facebook Live shows such as the 360

  • Daniel Wild

    Daniel Wild

    Head Of Digital at Webfirm

    Dan is the Head of Digital at Webfirm, leading a team of specialists to deliver objective driven campaigns. Dan devises strategy through a platform agnostic approach combined with extensive tracking and attribution thinking to drive conversions for results for hundreds of clients. Specialising in PPC, Tracking and Reporting, Dan has brought causal insight for a variety of verticals from education to FMCG and everything in between.

  • Craig Campbell

    Craig Campbell

    SEO Trainer & Consultant at Craig Campbell SEO

    Craig Campbell has over 17 years experience in Digital Marketing working with many small to medium-sized businesses with all aspects of Digital Marketing. Craig is a regular speaker at SEO events with a reputation for being straight talking and honest and offering people actional tips and advice. Craig also regularly trains agencies & individuals who are looking to better their skills in the industry.

  • Dave Chaffey

    Dave Chaffey

    Co-founder at Smart Insights

    Dr. Dave Chaffey, Co-Founder of online marketing advice publisher Smart Insights, is author of 5 bestselling books on digital marketing. In 2004, he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

  • Lynnie Nguyen

    Lynnie Nguyen

    SEO & ASO Marketing Manager at Invoice2go

    Lynnie Nguyen is head of SEO and ASO at Invoice2go, a SaaS company working to simplify the lives of small business owners around the world. Lynnie formerly worked at U-Haul, leading the digital marketing and web analytics team to build a first class mobile experience for the millions of people who use U-Haul’s products. While she’s worn many hats in marketing, her expertise is in increasing organic visibility on the web and in the app stores. Today, she is working to build Invoice2go’s brand reputation, helping to further establish them as the leading authority in the small business space.

  • Andreas Dzumla

    Andreas Dzumla

    CEO & Co-Founder, Longtail UX

    Andreas is an ex-Googler and Dentsu Aegis Network executive who’s seen search marketing from all sides. At Google, he was on the team that launched the very first version of AdWords Editor, Mobile Ads and Quality Score. His international experience spans Europe, US and APAC and his unique industry insight led to the creation of Longtail UX.

  • Sohan Karunaratne

    Sohan Karunaratne

    CEO No Standing Digital

    Immersed in culture marketing and brand management, Sohan has forged relationships with leading brands throughout Australia in fashion, music and lifestyle industries. Highly strategic with a focus on the right results, he is recognised by stakeholders and retail partners as a driving force behind both successfully bringing major brands to market and building new brands into multi-million dollar entities in a matter of years. An innovator with key strengths in planning and negotiation, developing and maintaining strong commercial relationships and managing financial goals, he is renowned for supporting primary stakeholders to achieve premium results across a dynamic scope of budgets and objectives

  • Jason Barnard

    Jason Barnard

    #SEOisAEO Podcast host

    Almost 2 decades of experience: Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007). Today he is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast (the most fun you'll ever have learning about digital from the experts)

  • Dennis Yu

    Dennis Yu

    CEO at BlitzMetrics

    Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students. Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit.

  • Peter Mead

    Peter Mead

    International WordPress SEO Consultant

    Peter Mead is a WordPress SEO Consultant with a focus on generating Internet Traffic via Technical SEO and Content Marketing. Peter has been building websites and getting them traffic since 1997, since before WordPress and SEO or Google. He is a speaker and presenter for several groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.

  • Gerry White

    Gerry White

    SEO & Analytics Consultant at JUST EAT

    Gerry White has been in the industry for 20 years, with a background in development he transitioned to technical marketing leading on SEO, analytics and other digital growth strategies in companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. A regular judge for awards such as the UK Search Awards, Growth Awards and E-Commerce Awards. Currently Gerry is the technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry is also a co-founder of the Take It Offline events.

We are streaming live on October 30, 2019

Choose your time zone and create your schedule:
 

Agenda

  • On air
    Tania Mushtaq

    Tania Mushtaq

    Head of Marketing, Asia Pacific and Japan

    Cutting Through Content Cacophony – The Seven Cs of Smart Content You Can't Ignore

    Head of Marketing, Asia Pacific and Japan

    Content marketing is the best way to attract eyeballs of the global digital population of just over 4 billion. But while 91% of the B2B marketers use content marketing to reach their audience, a majority of them do not know how to produce engaging content, and they admit it. This results in content cacophony – a deafening noise of random words thrown together that neither create a connection nor evoke emotion. So, what is the actual science behind effectively cutting through this noise and creating truly engaging content?

    • Content
    2019-10-30 03:30:00
     
    Live From Sydney
  • On air
    Alexandra Hourigan

    Alexandra Hourigan

    Content Producer

    How to Grow Your Instagram Audience For 2020

    Content Producer

    Finder doubled its social audience in under 12 months. You can too! From this talk, you'll learn the secrets for building your brand's social profile in an ever-changing online world. Social media guru Alex Hourigan will cover the proven strategy used by the shopping team at Finder, Australia's biggest comparison site. No sneaky hacks or shady secrets here; just practical tips and tricks on branded content, influencer marketing and audience growth that you can start using immediately.

    • Social media
    2019-10-30 04:30:00
     
    Live From Sydney
  • On air
    Ljubica Radoicic

    Ljubica Radoicic

    Marketing Director APAC

    How to Turn Small or Regional Marketing Teams into Revenue Machines

    Marketing Director APAC

    Marketing teams in B2B are under pressure to deliver growth and show ROI, however they operate in a vicious cycle where they are perceived as a cost centre and lack the structure and alignment with sales to deliver on business expectations. In this session you'll discover strategies and best practice to turn your SMB team into a revenue engine.

    • Modern marketing department
    2019-10-30 05:00:00
     
    Live From Sydney
  • On air
    Lyndon Barnett

    Lyndon Barnett

    Senior Digital Content and SEO Manager

    How to Optimise Each Content Element for SEO?

    Senior Digital Content and SEO Manager

    Content is a critical element of good SEO – but how do you produce SEO-optimised copy in 2019? The landscape has changed so much in the past decade. Ten years ago it was all the rage to include relevant keywords in the body copy a certain number of times. Today optimising content is much more sophisticated.

    • SEO
    2019-10-30 06:30:00
     
    Live From Sydney
  • On air
    Gus Martin Dupre

    Gus Martin Dupre

    Consumer Engagement Manager(Search, Social & Email), Australia

    Content Marketing at Canon: Behind the Scenes

    Consumer Engagement Manager(Search, Social & Email), Australia

    In this session you will get an overview on how in-house teams ideate, plan, create and measure content in order to satisfy the demands of existing and potential consumers. Get an insider’s view on how several areas within an organisation collaborate with the aim of delivering engaging content -at the right time and in the right format- to generate brand consideration and loyalty for the long term. Gus will share key learnings acquired while working alongside a talented team of digital and marketing professionals at Canon. These tips aim to be useful for any digital professional interested in content marketing and its convergence with digital analytics.

    • Content
    2019-10-30 07:00:00
     
    Live From Sydney
  • On air
    Mohammad Danish

    Mohammad Danish

    Product Marketing leader

    Let's Chat: Role of Marketing in Delivering an Exceptional Customer Experience

    Product Marketing leader

    The experience economy has changed the way we run businesses. Today, organisations must continuously listen to the beliefs, emotions, and intentions of customers to reduce churn, increase revenues and improve brand equity. With the rise of the internet and social media, it’s never been easier for customers to evaluate which companies provide great experiences. Today, 80% of consumers will choose to switch brands if they have a poor experience. And 60% of customers are willing to pay more for a better experience. In this session we’ll discuss the role of marketing in delivering great customer experience.

    • Customer experience
    2019-10-30 07:30:00
     
    Live From Sydney
  • On air
    Prelini Udayan-Chiechi

    Prelini Udayan-Chiechi

    VP Marketing EMEA

    The Best Customer Experiences Starts With the Customer

    VP Marketing EMEA

    Customer expectations are changing so rapidly that what is extraordinary today becomes ordinary tomorrow. From a team-centric approach to smarter self-service, companies are racing to keep up with new and seamless ways to provide great support and service to their customers. But redefining experience has to start with the customer at the centre of it all - with experiences designed for them, and an organisation enabling their teams to be successful.

    • Customer experience
    2019-10-30 09:30:00
     
    Live From London
  • On air
    Cristy Garratt

    Cristy Garratt

    Head of Digital Video and Social Media

    Maximizing for Social Media: How to Repurpose Your Content for Multiple Platforms

    Head of Digital Video and Social Media

    A great piece of content requires a great deal of time and resource, but those investments don’t always guarantee cross-platform success. So how can you make the most out of your content, while still staying true to your brand and the platform it’s sitting on? CNBC’s Cristy Garratt walks through how you can give one piece of work new life on the major social platforms.

    • Content
    2019-10-30 10:00:00
     
    Live From London
  • On air
    Melanie Linehan

    Melanie Linehan

    Product Marketing Manager

    Product Marketing and Respecting the Customer Experience

    Product Marketing Manager

    From the beginning, WeTransfer has prioritized bringing “offline” values - trust, transparency, and ethics - online. This means building responsible tools that don’t distract people from their creative process. WeTransfer’s Product Marketing Manager, Melanie Linehan, will discuss how this set of distinct values has also created a unique set of challenges when it comes to marketing and educating users on various products and their benefits. How do you approach product marketing in a customer-first organization? Where does marketing fit in the user journey? How will this impact the future of marketing and our most effective practices?

    • Customer experience
    2019-10-30 11:00:00
     
    Live From London
  • On air
    James Murray

    James Murray

    Product Marketing Manager

    Reframing the Future: The Harmony of Humans and Machines

    Product Marketing Manager

    The Matrix, Bladerunner, The Terminator. The future relationship between man and machine at least in Hollywood’s eyes is a bleak one. Perhaps this is because we are always shaping the argument as a war, a constant confrontation between humans and computers. What if we reframed the future, with a world where machines were seen as a collaborative partner rather than an unstoppable competitor? Join Microsoft’s James Murray to explore some of the latest developments in AI.

    • Global marketing trends
    2019-10-30 11:30:00
     
    Live From London
  • On air
    Chad West

    Chad West

    Director, Marketing & Communications

    From 0 to 7 Million Customers with 0 Paid Advertising

    Director, Marketing & Communications

    Learn how Revolut built and scaled a customer-focused marketing and communications strategy globally, helping the brand to grow to over 7 million customers with 0 paid advertising.

    • Global marketing trends
    2019-10-30 12:00:00
     
    Live From London
  • On air
    Daniel Morehead

    Daniel Morehead

    Senior SEO Analyst

    Identifying Search Intent For Varied Audiences

    Senior SEO Analyst

    How do you know that your page is meeting the expectations of the user? This talk will look at examples of visits to various sections of the BBC website, along with the search terms which drove them and how understanding the users’ search intent can lead to a better on-page experience. Analysing your site’s traffic and performance often requires agreed KPIs across a wide range of teams and people – by taking a holistic approach we can better understand what the KPIs should be depending on your type of website, content, or product, and whether these metrics need to be adjusted to reflect different search intentions.

    • SEO
    2019-10-30 13:00:00
     
    Live From London
  • On air
    Bob Monek

    Bob Monek

    Executive Producer

    Standing Out When the Odds Are Against You

    Executive Producer

    Anyone and any brand can be a content creator, but standing out in an over-crowded space can be challenging with billions of videos uploaded daily and algorithms controlling what the audience sees (or doesn’t see). So how do you reach the audience in this algorithmic, video dominated age?

    • Content
    2019-10-30 13:30:00
     
    Live From New York
  • On air
    Jonathan Pelosi

    Jonathan Pelosi

    Head of Industry, Mobile Apps, Americas

    How Machine Learning enables Marketing Magic

    Head of Industry, Mobile Apps, Americas

    Turns out that machines are really good at deciding when and where and to whom to serve online ads to. Learn about how Google is seeing success leveraging Machine Learning to drive results for marketers, and what opportunities machine learning creates for your organization

    • Global marketing trends
    2019-10-30 14:00:00
     
    Live From New York
  • On air
    Dennis Yuscavitch

    Dennis Yuscavitch

    VP, Product Marketing

    How Blockchain Technology Will Impact the Media and Advertising Business in the Coming Years

    VP, Product Marketing

    The last 10 years of blockchain technology has had limited impact outside of the cryptocurrency market, but is poised to change the media landscape. By moving toward distributed and open tractions at a reduced cost, both publishers and advertisers will benefit from fast, efficient and transparent transactions. This fundamental shift will have massive impact on the media and advertising ecosystem.

    • Advertising
    • Global marketing trends
    2019-10-30 15:00:00
     
    Live From New York
  • On air
    Terry Rice

    Terry Rice

    Marketing Expert-in-Residence & Contributor

    How Storytelling Drives the Purchase Process

    Marketing Expert-in-Residence & Contributor

    There is a fundamental -- and critical -- disconnect between the way businesses try to engage their audience and the way their audience wants to be engaged. In order to make a more genuine connection, we need to do a better job of listening to our audience and presenting content that resonates with them. If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either. So what can we do? During this session, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. These tactics require little to no budget, but are extremely impactful. You'll also discover best practices for audience research, which can be leveraged for marketing and innovation.

    • Content
    2019-10-30 16:00:00
     
    Live From New York
  • On air
    Thom Craver

    Thom Craver

    Lead SEO Analyst

    The Top-3 Things Analytics Can Tell You about Website Performance

    Lead SEO Analyst

    Measuring your website is vital to understanding not how your site is performing. But more importantly, it helps you understand people discover and consume your content. It takes a little outside-the-box thinking, but to do so means going beyond uniques and page views to find the stories hidden in your data. This session provides three real-life examples showing you how to determine audience intent and understand when you have technical SEO issues.

    • SEO
    2019-10-30 16:30:00
     
    Live From New York
  • On air
    Angelica Ong

    Angelica Ong

    Global Digital Marketing and Communications Strategist & Social Media Manager

    Social Media for Social Good

    Global Digital Marketing and Communications Strategist & Social Media Manager

    Social Media for Social Good - Learn how an agile innovation team at UNICEF uses social media platforms to design innovative campaigns that highlight and address the challenges affecting children’s lives around the world. <p> Key takeaways: <li>The importance of co-creation, audience-driven content</li> <li>Utilizing frontier technology to provide guidance on advocacy and communication campaign interventions on the ground</li> <li>Leveraging social as a sourcing and partnership tool</li> <p>

    2019-10-30 17:00:00
     
    Live From New York
  • On air
    Christi Olson

    Christi Olson

    Head of Evangelism

    Voice search - Let's Chat: Conversational AI’s impact to search and the SERPs

    Head of Evangelism

    Customers can engage with brands in more places than ever before, thanks to conversational AI. Now with the roll-out of tools like Siri, Alexa, Google Assistant, Cortana, voice skills and actions, and chatbots galore, they expect to access brands when they want to, where they want to. Conversational AI is disrupting how consumers engage with not only brands but with technology to discover information and through voice commerce. How can your business prepare? What are the key trends you need to know about? Join Microsoft’s Search Evangelist, Christi Olson, as she walks through the results from Microsoft’s 2019 Consumer Adoption of Voice Technology and Digital Assistants Report to help you prepare your marketing strategies today for the conversational future.

    • Global marketing trends
    2019-10-30 17:30:00
     
    Live From New York
  • On air
    John Shehata

    John Shehata

    Vice President - Audience Growth

    21 Skills to Supercharge Your In-House SEO Especially for Small Teams in Big Companies

    Vice President - Audience Growth

    Doing SEO for large companies carries its own set of struggles. It is often a myth that big companies have big SEO teams, most of the big global companies have 1-2 people performing SEO for millions of pages and sometimes for multiple brands and properties. In this session you will learn soft and hard SEO skills on how to run a small SEO team for an enterprise brand.

    • SEO
    2019-10-30 18:00:00
     
    Live From New York
  • On air
    Dave Gerhardt

    Dave Gerhardt

    VP of Marketing

    Conversational Marketing Examples That Will Give Your Business An Unfair Advantage

    VP of Marketing

    Conversational Marketing is changing the way businesses buy from businesses. But there’s one thing that people have been asking for: real, tactical examples they can take back to their businesses. During this session, Drift's VP of Marketing, Dave Gerhardt, will share 15 specific recipes you can use to give your business an unfair advantage.

    • Global marketing trends
    2019-10-30 19:00:00
     
    Live From New York
  • On air
    Mike Grehan

    Mike Grehan

    CMO & Managing Director

    It’s All About the Data, Baby!

    CMO & Managing Director

    The web is an ocean of human generated unstructured data permanently shifting with tides of change. It’s a major challenge for Google to gather, process and index unstructured data from the gazillions of websites vying for visibility on the World Wide Web. They are masters of the universe when it comes to using information retrieval science to make sense of the data and rank it. And search engine optimization techniques go a long way to help the process. But the addition of structured data (or schema) provides explicit clues to the meaning of information on a web page and a way for Google to standardize and classify content.

    • SEO
    2019-10-30 19:30:00
     
    Live From New York
  • On air
    Ai Addyson-Zhang

    Ai Addyson-Zhang

    Adobe Education Leader

    How Brands Can Leverage Live Streaming to Build Authority, Influence, and Community

    Adobe Education Leader

    Social media algorithms across platforms tend to prioritize live video compared to other formats of content. Live video gives its users a greater level of agency to influence and co-create content. This higher level of audience engagement means that consumers are spending more time with their brands, engaging, sharing, commenting, and/or asking questions. In this session, learn how several brands are leveraging live video to generate brand authority, influence, and community.

    • Social media
    2019-10-30 20:00:00
     
    Live From New York
  • On air
    Shanee Ben-Zur

    Shanee Ben-Zur

    Head of Marketing & Growth

    How to Go From Campaigns to Experiments: Building a More Metrics-Driven Marketing Department

    Head of Marketing & Growth

    A great piece of content requires a great deal of time and resource, but those investments don’t always guarantee cross-platform success. So how can you make the most out of your content, while still staying true to your brand and the platform it’s sitting on? CNBC’s Cristy Garratt walks through how you can give one piece of work new life on the major social platforms.

    • Modern marketing department
    2019-10-30 20:30:00
     
    Live From San Francisco
  • On air
    JD Prater

    JD Prater

    Quora Evangelist

    How Marketers Boost Traffic With Quora as an Additional Marketing Channel

    Quora Evangelist

    300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them. This includes people looking for reliable information about your company, services, products, competitors, and industry. This exchange of knowledge is conducive to people who are receptive to new solutions and discovering new products in a contextually relevant environment. Quora is one of the only platforms where marketers can create an evergreen marketing flywheel to reach and influence their audience across the buyer's journey. In this session, JD will demonstrate how businesses can: - Reach high-value audiences by establishing thought leadership and gaining credibility - Drive traffic by developing an evergreen content marketing strategy - Influence audiences when they're looking for solutions with a full-funnel advertising strategy

    • Advertising
    2019-10-30 21:00:00
     
    Live From San Francisco
  • On air
    Winnie Sun

    Winnie Sun

    CNBC Digital Financial Advisor Council

    Tweetchat: Building the Ultimate, Organic Social Media Community On Twitter

    CNBC Digital Financial Advisor Council

    Key takeaways: Great way to increase reach, build your audience, increase your followers organically Introduce expert panelist, bring in their audience, and create a sharing community of knowledge Build personal and brand recognition, increase visibility, partner with brands and media to also expand their reach One of the most consistent, interactive forms of social media communication

    • Social media
    2019-10-30 21:30:00
     
    Live From San Francisco
  • On air
    Joe Federer

    Joe Federer

    ex-Head of Strategy for Reddit, Author and Social Marketing Strategist

    The Hidden Psychology of Social Networks

    ex-Head of Strategy for Reddit, Author and Social Marketing Strategist

    Technology is changing around us at an unprecedented rate. As marketers, it can feel almost impossible to keep up with every new social network and digital trend. But one piece of the technology equation isn’t changing at all -- us. Our brains haven’t changed substantially in a few hundred thousands years. In this talk, we’ll delve into foundational premises from the field of psychology to understand why people act differently in various online environments, ultimately equipping us to improve our channel strategies, create better engagement, and build better brands.

    • Social media
    2019-10-30 22:00:00
     
    Live From San Francisco
  • On air
    Alex Rynne

    Alex Rynne

    Award-Winning Global Content Creator

    Behind the Scenes: How LinkedIn Masters Content Marketing on LinkedIn

    Award-Winning Global Content Creator

    Marketing a marketing product definitely has its upside. Not only can we relate so easily with our audience we also have early access to new LinkedIn advertising products. We’ve spent years testing and refining our strategies on the LinkedIn platform and learning from both successes and failures. Today, we consider ourselves experts on how to build a full funnel B2B content strategy on the LinkedIn Platform. With that, the time has come to share what we've learned so every marketer can use the same tactics we've perfected and become experts on their own teams.

    • Content
    2019-10-30 22:30:00
     
    Live From San Francisco
  • On air
    Tim Salau

    Tim Salau

    Global evangelist

    How Marketers Can Create Brand Communities

    Global evangelist

    Your corporation's logo is not your brand, neither is the cool color palette on your ads, or the pretty icons on your website. Your brand is the sum total of how your services, products, and marketing leave an impression on your customers. Today, there are many brands, but very few have built a genuine community of advocates and evangelists. In this presentation by Tim Salau, Mr. Future of Work, The We Company's evangelist, learn more about how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences.

    • Global marketing trends
    2019-10-30 23:30:00
     
    Live From San Francisco
  • On air
    Morgan Molnar

    Morgan Molnar

    Senior Manager, Product Marketing

    Asking the right questions: How to say something completely original and uniquely valuable with original research

    Senior Manager, Product Marketing

    How do you make headlines when you're in a sluggish news cycle? How do you deliver content that's completely, irreplaceably unique? How do you create something so valuable to your target audience that it's almost like a product in and of itself? The answer to all 3 is original research. This session will (quickly) cover: how to choose the best topic for your marketing goals, common research pitfalls to avoid, and success stories of research-backed content that made an impact.

    • Content
    2019-10-31 00:30:00
     
    Live From San Francisco
  • On air
    Amisha Gandhi

    Amisha Gandhi

    VP, Influencer Marketing & Communications

    The Power of Influence: Beyond the Social Media Hype and Driving Business

    VP, Influencer Marketing & Communications

    Whether you are in B2B por B2C, 55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully or for the right reasons. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. In this session, you will understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven strategy. You’ll learn how influencer marketing impacts the customer journey, how to structure this emerging practice so you can articulate ROI, optimize your programs and the true power of influence as a part of the strategic mix in the world of modern marketing.

    • Global marketing trends
    2019-10-31 01:30:00
     
    Live From San Francisco
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