Recorded sessions

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    • Neha Bansal

      Neha Bansal

      Google

      Product Manager

      Today's marketer has to deal with a lot of data and has much less time to analyze all of it. Google Analytics recognizes this and therefore has invested in building technologies that convert data into insights, in an automated way.

    How Google is Using Machine Learning in Google Analytics

    • Global marketing trends
    • Cristy Garratt

      Cristy Garratt

      CNBC

      Head of Digital Video & Social Media

      A great piece of content requires a great deal of time and resource, but those investments don't always guarantee cross-platform success. So how can you make the most out of your content, while still staying true to your brand and the platform it's sitting on? CNBC's Cristy Garratt walks through how you can give one piece of work new life on the major social platforms.

    Maximizing for Social Media: How to Repurpose Your Content for Multiple Platforms

    • Content
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    • Terry Rice

      Terry Rice

      Entrepreneur Media

      Marketing Expert-in-Residence & Contributor

      There is a fundamental – and critical – disconnect between the way businesses try to engage their audience and the way their audience wants to be engaged. In order to make a more genuine connection, we need to do a better job of listening to our audience and presenting content that resonates with them. If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either. So what can we do? During this session, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. These tactics require little to no budget, but are extremely impactful. You'll also discover best practices for audience research, which can be leveraged for marketing and innovation.

    How Storytelling Drives the Purchase Process

    • Content
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